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How we helped merge three brands into one.
Client:460degrees
Sector:Consultancy
Having initially worked with telecom project management company Certatech and then subsequently business consultants Charter Mason & CMC Group when they became one company, we were more than happy to continue our relationship when we were asked to help them develop a new brand and communications strategy as the three businesses merged into one.
The rebrand was completed for the new company name of 460degrees, comprising of a new logo, company icons, colour palette, corporate font, Google suite templates and signage. In addition a corporate guidelines document was created
After initial consultancy we worked extensively with the leadership team to build a brand that reflected the vision and voice for the future. This encompassed a complete brand design supported by the creation of brand guidelines, company icons, brand colour palette, corporate fonts, visual assets, Google Suite templates, and signage. In support of the rebrand, we developed the new corporate messaging and communication strategy that would be used for both internal and external messaging, and the transition period as the three companies united into one. This message also formed part of their new positioning strategy and the rebranding of their services.
Their website was uniquely designed to reflect the personality of the brand as they looked to carve a new niche in their industry, away from traditional practices and towards a modern, proactive philosophy. The website was also integrated into their email marketing system, and Salesforce CRM.
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