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An extensive knowledge centre for the transport industry

A collaborative network designed to support businesses in developing a positive road safety culture



  • What we did:
  • Digital Consultancy
  • UX/UI Design
  • Digital Development
  • eCommerce
  • Membership/Subscription
  • Asset Management
  • Asset Migration

The National Road Safety Partnership Program (NRSPP) offers a collaborative network to support Australian businesses in developing a positive road safety culture. Managed by ARRB (Australian Road Research Bureau), we were contacted to assist with redesigning and restructuring their website and partner portal to provide a modern user experience that would enable their visitors to easily locate, filter, and download resources made available via their online knowledge centre.

With the goal of creating the primary resource for Australian road safety information, a collaborative network for shared advantage. The site would not only provide educational resources, it would also act as a reference for industry activity, from news and events, to articles, road incident cost calculators, and purchasable tool box talks.

After initial consultancy, we mapped a plan and architecture to move the existing site off of its current CMS and onto a new framework that would support the large number of assets, ecommerce capabilities, and automated email system required. The biggest change to the structure of the resources was that these were to be completely recategorised under a number of different categories covering topic, type, and transport mode, supporting multiple parent and child categories. In addition, resources were distinguished between those developed by NRSPP and those provided by external partners. The entire Knowledge Centre could be filtered by these categories for ease of finding information.

UI/UX design was heavily influenced by this requirement as the primary goal of the site was to make finding information easy. The design was inspired by a clean and simple interface, with a universal look and feel that prioritises ease of use.

With the ever-increasing size and scale of resources, all of the site assets are offloaded and managed on AWS to help with performance and speed, while reducing required hosting space.

Since launching, the site has been positively received with the site expanding to include additional resources and ecommerce and membership functionality. We continue to manage this site on an ongoing basis, and have extended our relationship with ARRB to provide work for ADVI (Australian and New Zealand Driverless Vehicle Initiative) and WARRIP (Western Australian Road Research and Innovation Program).

See The Results

  • 1855Knowledge Centre resources migrated
  • 101%Increase in traffic in the first year
  • 2Custom built industry traffic incident cost calculators

Case Study

Case Study

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