Working in collaboration with Melbourne-based branding agency Geronimo Creative Services, we were engaged to translate a refined UX/UI direction into a fully functional digital platform for Remer, manufactures of premium mirrors and shaving cabinets, with a strong emphasis on product customisation, specification-led sales and national distribution.
Geronimo defined the UX and UI direction, while our role focused on technical consultancy, platform architecture and the development of a scalable WordPress solution capable of supporting the design vision and future business requirements.
Client:Remer
Sector:Manufacturing
- What we did:
- Custom WordPress development
- Advanced product configuration system
- Distribution network integration
- Meta platform integration
- Wishlist and enquiry functionality
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Building a flexible product platform
The platform was built around a fully custom block-based WordPress architecture, designed to bring Geronimo’s UX/UI direction to life while giving the Remer team flexibility in managing and evolving content.
Rather than relying on rigid templates, the system uses modular components that allow pages to be assembled dynamically while maintaining consistency across layout, performance and user experience.
Although not currently ecommerce-enabled, the platform was built on a structured ecommerce-ready foundation, ensuring future transactional capability can be introduced without reworking core product architecture or user flows.
Custom product requirements
A key focus was supporting Remer’s highly configurable product range, with multiple variations, finishes and specification options.
We built a structured product system and visualisation layer that allows users to explore and refine selections through a guided experience, rather than a static catalogue. This keeps complex product data clear and easy to navigate.
To connect online discovery with offline purchasing, we integrated a location-based stockist system using Google Maps API, helping users quickly find authorised retailers and suppliers across Remer’s national network.
A wishlist and enquiry workflow was also added, allowing users to save products and submit structured enquiries for both consumer and trade use.
Ongoing partnership & outcome
Beyond the initial build, we continue to work closely with the Remer team, providing ongoing hosting, technical support and platform maintenance.
This includes implementing updates, supporting evolving business requirements and assisting with continuous improvements as the product range and distribution network expand.
The result is a flexible, scalable digital platform that provides a robust technical foundation. It balances premium brand presentation with complex product configuration and distribution functionality, providing a future-ready system that supports both current operations and long-term digital expansion.
