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Superior Pet Goods

A scalable B2B and B2C ecommerce platform built to support long-term growth

Delivering a modern ecommerce experience that connects consumers, stockists and distribution partners within a single platform.

Superior Pet Goods partnered with us to create a custom ecommerce solution that could support both their growing direct-to-consumer strategy and their long-standing network of retail and distribution partners.

As a proudly Australian pet product manufacturer, Superior Pet Goods required more than a standard ecommerce website. The platform needed to balance the needs of consumer shoppers while continuing to support wholesale customers with tailored pricing, exclusive product access and streamlined ordering functionality.

Client:Superior Pet Goods

Sector:Manufacturing

  • What we did:
  • Digital Strategy
  • UX/UI Design
  • Website Development
  • eCommerce
  • B2B/B2C System
  • Meta API Integration
  • Google API Integration
  • Google Merchant Integration
  • Mailchimp Integration
Creative Approach - Superior Pet Goods - Custom Website Developers Melbourne

Dual commerce platform

The platform was designed to support both retail customers and approved wholesale stockists within a single integrated ecosystem.

The public-facing store delivers a modern ecommerce experience with advanced product filtering, promotional tools and integrated payment options including Apple Pay, Google Pay and Afterpay.

Alongside this, a dedicated wholesale portal provides approved stockists and distributors with access to logged-in pricing, bulk ordering and repeat purchase functionality for frequently ordered products.

Custom WordPress ecommerce build

The platform was built using a fully custom Woocommerce architecture designed for scalability and long-term growth.

A flexible content management structure allows the marketing team to build and manage landing pages, campaigns and promotional content without development constraints, while maintaining consistency across the ecommerce experience.

Integrations with Mailchimp for automated customer communications, alongside product feed integrations for Google Merchant Center and Meta advertising platforms were also developed to ensure product data is synchronised across marketing and sales channels, supporting both ecommerce performance and campaign delivery.

Ecommerce functionality & custom tools

To support sales growth and improve conversion performance, a series of custom ecommerce features were developed across the platform.

These include intelligent coupon generation, bundled product functionality and enhanced variable product selection tools designed to simplify upselling and improve product discovery.

A custom stockist locator powered by Google Maps API allows users to find nearby retailers and purchase points based on location.

The platform also includes a custom warranty management system, enabling customers to submit and store warranty claims with supporting documentation and image uploads.

Outcome

The result is a highly flexible ecommerce platform that supports both retail and wholesale operations within a single integrated system.

It combines complex commerce functionality with a streamlined user experience, providing Superior Pet Goods with a scalable foundation for ongoing growth, marketing expansion and multi-channel sales.